SHIFU participated in the “Saudi Arabia Quality of Life Mission,” organized by JETRO (Japan External Trade Organization), held from February 1 to 3, 2026, in Riyadh, Saudi Arabia.

The mission was designed to support Japanese companies seeking to expand into the Saudi Arabian market and to build partnerships in lifestyle sectors such as fashion. A total of 10 selected companies from Japan took part in this program.

During the visit, participants engaged in direct dialogue with key government bodies, including the Ministry of Investment of Saudi Arabia (MISA), as well as major institutions and leading companies in the cultural and retail sectors. The delegation gained valuable insights into the country’s investment environment and market trends under the national strategy “Vision 2030.” Participants also visited major commercial facilities and met with companies in the fashion and lifestyle industries, gaining firsthand understanding of the local market’s potential.

Through its craftsmanship using Japan’s traditional woven textile “Shifu,” SHIFU will continue to explore new global partnerships and expand its international presence.
（Photo: JETRO）